Tagged: tufts

Got you covered

A pair of terrific covers landed in my mailbox recently.

The first was from Drew Magazine, the dependably fine magazine from Drew University in New Jersey:

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You can’t tell from the digital facsimile, but the cover text is reverse embossed silver foil. The cover story is about the school’s most recent campaign, written as a narrative of an urgent and successful—yeah, yeah, spoiler—push to reverse a decline in the participation rate. Editor Renée Olsen followed with five short profiles of contributors. Then comes a 50-page honor roll of donors. Publishing campaign honor rolls is not an editorial practice that I endorse, but sometimes an editor’s gotta do what an editor’s gotta do.

The second cover was from Tufts Magazine:

tuftsbulletcover

The cover story is “Up in Arms,” a fascinating piece by Colin Woodard about how the current contention regarding gun laws derives from how North America was settled. When I first glanced at the magazine, I loved the cover but was not enthused about another gun control story, because I’ve grown sick of American society’s appalling inability to even conduct the conversation. But I started in on the story anyway, and I’m glad I did. Woodard, a Tufts alum, is the author of American Nations: A History of the Eleven Regional Cultures of North America (Penguin 2012), and this story is drawn from that work. His thesis is that the United States can be divided into 11 regions with distinct dominant cultures, and each region has a different attitude toward violence and gun culture, derived in part from who settled there. Woodard first summarizes the settlement and cultural characteristics of each of his 11 sub-nations, then discusses the correlations between patterns of violence and those delineations. He also explores the regional attitudes towards gun laws, self-defense laws, and capital punishment. It’s a fascinating piece.

UMag inbox: Lots of pictures

swatcoverA couple of terrific covers in my inbox. The first is from Swarthmore, a photo of Jackie Morgen, founder of the Swat Circus at the college, by Laurence Kesterson. The “cover story” is about seven inches in the front of the book, which strikes me as odd. I’m still not quite on board with the thinking that the cover story need not be a feature. But the counter-argument is that your cover works if it gets people to pick up and open the magazine, and this one works in that regard. (Sherri Kimmel edits the magazine.)

tuftscoverThe second cover, which I really love, comes courtesy of Tufts. For those of you who can’t place the school, Tufts is in Boston. In the wake of the bombing of this year’s Boston Marathon, editor David Brittan ran a tribute to Tufts marathoners, including former student Bobbi Gibb, who in 1966 defied a ban on female runners in the marathon, snuck into the field disguised as a man, and as far as anyone knows became the first woman to complete the race, running the 26.2 miles in 3:21. Photographer Kathleen Dooher was assigned the job of creating a striking cover image of a Gibb, and man oh man did she succeed.

Dartmouth Medicine has updated its design package. Editor is Amos Esty; design by Bates Creative. Below are covers from before and after. (Click on all of these if you want to see them honkin’ big.)

dmcover1   dmcover2

 

ricecoverWhile we’re asking various magazines “have you done something different with your hair?” I have to note a redesign I love, at Rice. It was executed by the magazine’s newish (as of November 2012) art director Erick Delgado. I’d point you to an electronic version or PDF edition so you could admire more of it, but the magazine does not seem to be online. Lynn Gosnell edits.

vettatsFinally, LMU out of Loyola Marymount has a great six-page spread on memorial tattoos. Written by editor Joseph Wakelee-Lynch, “Ink Tank” describes and samples the Memorial Ink project by Andrew Ranson. Ranson finds veterans who bear tattoos that memorialize comrades who were killed in action, then interviews them and photographs their memorials. The magazine’s website has created a gallery of the Jon Rou photos that accompanied the story.

How’s this for coordination?

The Tufts University publishing empire—note the array above—hit a new mark for a coordinated communications strategy with its Spring 2011 editions. Each magazine published the same Taylor McNeil interview with incoming president Anthony Monaco (below). Same text, same four-page spread. The only thing that differed is where the editors ran the piece. Julie Flaherty led the feature well of Tufts Nutrition with the Q&A; Helene Ragovin held it for pg. 26 of Tufts Dental Medicine.

Tufts Magazine, the flagship publication edited by David Brittan, was first to publish the Q&A in its Winter 2011 edition. Brittan notes that a central publications office produces all five titles and coordinates content when there’s a major event or announcement, such as, in this case, a new president. This way of working arose from an institutional branding effort around 2004 and 2005 (just before Brittan arrived) and the conclusion that the Tufts professional school magazines were too disparate in presentation and all concerned would benefit from a more consistent look.

The circulations of Tufts and the divisional magazines overlap, to varying degrees, but Brittan says he fields few complaints from readers who notice duplicate content. He adds that unlike his magazine, each of the four professional school magazines circulates to non-alumni who have some connection to the schools; those readers do not receive Brittan’s flagship title, so a story in a divisional publication is the only way to reach them.

Toothsome design

I concede that when I found the Fall 2010 issue of Tufts Dental Medicine in my mailbox, I did not immediately think, “Bet this one has good graphics.” I’d never seen the magazine, edited by Karen Bailey, but I did not imagine a dental school periodical would have much flair. So much for what I know. I didn’t realize that the magazine has a resourceful design staff of design director Margot Grisar and senior designer Betsy Hayes. TDM‘s design is clean and understated, with nothing that leaps out and loudly demands some attention, but it’s smart and clever.

For example (click the images for a closer look), this is the opening page of a story about dentists dealing with anxious patients (that is, people like me):

More of the cleverness I’m talking about, for a story about health care reform:

I also like “The D List,” “a smattering of dentistry tidbits to inform, amuse, and amaze.” Did you know that North American kids spend $500 million each year on chewing gum, or if you start smoking cigarettes at the rate of a pack a day when you’re 18, by the time you are 35 you will be at risk for losing four or five teeth? Me neither.

UMag inbox

The forthcoming issue of Johns Hopkins Magazine went to press Monday, which means The Dale is back in business as UMag Supreme Blogger. Some of what’s come in the last few weeks:

I usually have an allergic reaction to life-affirming stories about plucky individuals who overcome obstacles to do great things, because they are almost always badly written. So when I came to Jason Ryan’s story “Life’s Rich Pageant” in College of Charleston Magazine, I nearly paged right past it, and would have were it not for Diana Deaver’s striking photography. I mean, not only is the story life affirming, it’s about a beauty pageant winner, for God’s sake—to my amazement, Charleston has a “Miss College of Charleston” pageant. Anyway, I started the piece, and kept reading, and kept reading, and damn if I didn’t read the whole thing. Beauty queen Meagan Orton is, indeed, a beautiful young woman, but she’s also tough as a boot. She’s been a medical disaster ever since her premature birth, enduring injuries and illnesses and serious allergic reactions, the last of which, at the end of her sophomore year, left her deaf. Deaf but undaunted—her pageant performance was as a dancer. For the story, she gamely pulled her hair up so Deaver could photograph the hearing device implanted in her skull behind one ear. The story has some treacly bits, at least to my grumpy taste, but it held me to the end. Mark Berry edits the magazine, which is worthy of attention for its photography throughout.

Reach, from the University of Minnesota College of Liberal Arts, notes that Poets & Writers has ranked the school’s creative writing program 14th out of 140 nationwide. Poets & Writers ranks writing MFA programs? Apparently this ranking nonsense has been proliferating. Can’t wait for Saveur‘s ranking of dormitory cafeterias, Turkey World‘s list of the best ag school poultry programs, and from Turf the nation’s 100 top quadrangles. Remind me . . . what does this have to do with education? My favorite item was that the Minnesota program ranked “10th for placement of grads in highly regarded post-MFA programs.” That’s one more way of saying creative writers still can’t make any money as creative writers. Meanwhile, Reach scored Garrison Keillor for its cover and seven pages inside; Keillor conversed with six undergraduates about “academic happiness.” There’s not much Keillor here; he wrote the intro and a postscript, but the story is all quotes pulled from the student interviews. Must be said, though, the Lake Wobegon man is spiffy in red retro Adidas runners. Editor is Mary Pattock.

I’ve come to expect fine stories from David Brittan’s Tufts Magazine. The summer 2010 issue contains two. One is Hugh Howard’s discussion of slavery in Boston; Howard notes that Massachusetts was the first of the original U.S. colonies to legalize human bondage. The other, by Al Gore’s former speechwriter Robert A. Lehrman, is an informative and entertaining explication of what makes a good political speech. In a sidebar, I learned that not only did Patrick Henry not write his “Give me liberty or give me death” speech, he didn’t deliver it, either. Accept for that one notable line, the whole thing was made up 40 years after the fact by an inventive biographer.

The summer issue of Dartmouth Medicine has a great lead sentence: “My first case at Saint Francis Designated District Hospital in Ifakara, Tanzania, was to close a hippo bite.” That from a story by Meredith J. Sorenen. Dana Cook Grossman edits.