Tagged: tcnj

Editors Forum 2017, Day Two

And on the second day, no rest for us. A full day of keynote presentations and elective sessions.

— From Evan Ratliff, co-founder of The Atavist and the Longform podcast (who was superb): “We’ve just experienced a radical failure of comprehension. You can’t fix that with hard news. You fix that with stories.”

— More from Ratliff: If you are ever describing your story to someone, notice the first thing you tell them about it. And never take that thing out of the written piece.

— And more: Stories, deep meaningful stories, are essential to our primary mission, to engaging an audience in the only way that matters—sustained reading. And what matters is not the digital media metrics. “You’re trying to reach people. Clicks are not people. Tweets are not people. Downloads are not people.”

— Kerry Temple, Notre Dame Magazine: “A Notre Dame education does not end when students graduate. Notre Dame Magazine extends continuing education to them.”

— Temple again: “When I say we cover the institution, we cover the institution. We are not a mouthpiece for the administration.”

— And again: In anticipation of controversy over a story you want to do, address the concerns of your bosses early in the process. “Don’t get too far out in front of your blockers.”

— And: “When readers get the magazine, I want them to feel like they’re having a visit to campus.”

— Kat Braz, Purdue Alumnus: Question the rules about what’s acceptable in magazine design; you might find that you want to break some.

— More Braz: “Crop [photos] like a mofo.”

— Sean Plottner and Wendy McMillan, Dartmouth Alumni Magazine: Stop shooting pictures of professors and students standing next to a globe, a bookshelf, or an open laptop.

— More McPlottner: Stop worrying about stealing. Stop running crappy headshots. Stop with the boring history. Stop being so serious with science stories. Stop with all the meetings. Stop running cutesy author’s bios. Stop running editor’s notes. And stop using semicolons.

— Richard Rhys, Wharton Magazine, and Renee Olsen, TCNJ Magazine: Casual conversations with senior administrators over lunch are much more fruitful than office meetings.

— Matt Jennings, Middlebury Magazine: “Recording an interview frees you up to notice things the digital device doesn’t. That doesn’t mean get lazy.”

— Jennings again: “Have a good plan [for an interview], but plan on deviating from your plan. The interview subject is driving the train.”

— Madeleine Baran, American Public Media and the podcast In the Dark: “Start [reporting] by assuming you’re wrong.” Continue reporting until you’ve run out of good arguments for being wrong. Only then are you probably right.

— Some more Baran: “It’s not just about knowing the facts of a place. It’s also important to know the feel of a place.”

UMag Inbox

cover_2 copyDigging through the tottering stack, your intrepid umagazinologist liked this cover very much, from Wellesley. So you know, that’s a red knot. (Go ahead and click the bird. You know you want to.)

Auburn Magazine had my favorite bio-in-the-deck, for profile subject Cynthia Hill: Walmart pharmacist and Peabody Award–winning filmmaker. Well, of course. One runs into those every day around here.

TCNJ Magazine from the College of New Jersey does a cool thing with their inside front cover and first page, a recurring bit called Up Front. A recent one reported the answers to the question, “What was your favorite campus concert?” and I will never understand Vanilla Ice outpolling Bruce Springsteen. That’s incomprehensible.

upfront

Nice piece from Pomona College Magazine about playwright George C. Wolfe’s contribution to the National Center for Civil and Human Rights in Atlanta. Writer Mark Wood opens this way:

Grab a stool at the old-fashioned lunch counter. Slip on a pair of earphones and press your palms to the hand outlines on the countertop. Close your eyes if you dare. A soothing Southern voice murmurs in your ear, “This your first time, right? So far, so good. You’ll be all right.” But then you hear the mob coming, surrounding you, jeering at you. “Git up!” A vicious jolt as if a ghost has kicked your stool. “If you don’t git up, boy, I’m gonna kill you.” The voice moves around you, so close you can almost feel the breath on your ear. Dishes shatter. Silverware jangles off walls. Sirens rise in the distance. Your stool is jostled again and again as the shouting engulfs you. “Kill him!” “Stomp his face!”

After 90 seconds, the chaos subsides, replaced by a woman’s voice: “What you’ve just experienced was created to honor the brave men and women who participated in the American civil rights sit-in movement.”

Playing on nostalgia for campus does not mapwork for everyone. For example, it is the rare Johns Hopkins University alumnus who looks back at his or her undergraduate years with a warm feeling of “those were the best four years of my life.” Hopkins just isn’t that sort of place. When Johns Hopkins Magazine tried to do a feature story on campus traditions in 2006, we had to scour every division and every campus and still came up so short we made up a few just to fill out the spread. All of which is a long intro to something clever in the Spring ’15 Oregon Quarterly, in which the magazine staff discovers campus plaques they’d never noticed until they starting looking for them, and explains the story behind them. They even lobby for a plaque that doesn’t exist, but ought to.