The UMagazinology questionnaire extends its reach, belatedly, to art directors with Pamela Fogg, who makes Middlebury Magazine look good every issue.
How long have you been in your present job?
Almost 13 years!
What has proven to be the most significant thing you had to learn to do that job?
Constantly flexing your personality to work with so many different types of people to get the job done. I feel like Gumby on most days and it’s rather exhausting!
What has proven to be your biggest frustration?
(Aside from the blustery editor . . .) I think most designers in higher ed have to work on several projects and the magazine is just one of them. I feel like I could easily make a better magazine if that were my sole focus. As much as I’m interested in other projects, I worry I am short-shrifting the most important communication tool our institution has by being spread so thin.
Is there a cover or story spread that you are particularly proud of?
Fall 2010 [on left below] and Spring 2011 [on right].
As a designer, what part of your magazine are you never quite satisfied with?
Well, it used to be the covers but I think we have a better handle on those now—I can’t emphasize planning and backup plans enough! With so much emphasis to online communications I think we need to do a better job at integrating the print and online magazine. I think we offer value-added content on our site but I’d love to see us using each medium to drive our audience to the other more effectively—create events worthy of attending.
What other magazine, alumni or otherwise, do you admire for its design?
We seem to all have a thing for Garden & Gun lately. It’s beautifully produced—smartly written, big photography, the right amount of humor, and overall has captured the southern lifestyle in a hip and engaging way.
If you could hire for a story any illustrator in the world, who would it be? And photographer?
Maira Kalman would be the illustrator—I’m going to try to get her when the right cover/story comes along. I got turned down by Roz Chast but I will try again. I think she could do a brilliant New Yorkeresque cover on reunion. I think I work with some amazing photographers so I consider myself pretty lucky in that regard.
If you were not a magazine art director, what would be your dream job?
I’d like to have a large animal rescue farm.