From our friend Samir Husni, Mr. Magazine:
Being in the content business and being in the magazine business are two completely different worlds. While the magazine business deals with content, content is only but a fraction of what makes a magazine. The myth that is now sweeping our industry[—]that we are content providers and it does not matter how our customers get their information[—]may be the Trojan horse that will aid some publishers [to] continue on their print suicide path.
. . . Magazines are much more than content. Magazines are much more than information, words, pictures and colors all combined in a platform that serves nothing but as a delivery vehicle. Magazines, each and every one and each and every issue of every one, are a total experience that engages the customer’s five senses. Nothing is left to chance. It is a total package. Without the ink, the paper, the touch, the smell, the look, the taste, it will not be called a magazine. Every issue is a complete new experience with a sense of ownership, showmanship and membership and is renewed with the arrival of the next issue. The total experience of flipping through the pages of a magazine, looking at the different dimensions, shapes, and other physical properties (including the colors we use on every issue whether it is the famous Time red border or National Geographic yellow border) create a unique relationship with the customer issue after issue.
His full post here.