Tagged: kerry temple

Editors Forum 2017, Day Two

And on the second day, no rest for us. A full day of keynote presentations and elective sessions.

— From Evan Ratliff, co-founder of The Atavist and the Longform podcast (who was superb): “We’ve just experienced a radical failure of comprehension. You can’t fix that with hard news. You fix that with stories.”

— More from Ratliff: If you are ever describing your story to someone, notice the first thing you tell them about it. And never take that thing out of the written piece.

— And more: Stories, deep meaningful stories, are essential to our primary mission, to engaging an audience in the only way that matters—sustained reading. And what matters is not the digital media metrics. “You’re trying to reach people. Clicks are not people. Tweets are not people. Downloads are not people.”

— Kerry Temple, Notre Dame Magazine: “A Notre Dame education does not end when students graduate. Notre Dame Magazine extends continuing education to them.”

— Temple again: “When I say we cover the institution, we cover the institution. We are not a mouthpiece for the administration.”

— And again: In anticipation of controversy over a story you want to do, address the concerns of your bosses early in the process. “Don’t get too far out in front of your blockers.”

— And: “When readers get the magazine, I want them to feel like they’re having a visit to campus.”

— Kat Braz, Purdue Alumnus: Question the rules about what’s acceptable in magazine design; you might find that you want to break some.

— More Braz: “Crop [photos] like a mofo.”

— Sean Plottner and Wendy McMillan, Dartmouth Alumni Magazine: Stop shooting pictures of professors and students standing next to a globe, a bookshelf, or an open laptop.

— More McPlottner: Stop worrying about stealing. Stop running crappy headshots. Stop with the boring history. Stop being so serious with science stories. Stop with all the meetings. Stop running cutesy author’s bios. Stop running editor’s notes. And stop using semicolons.

— Richard Rhys, Wharton Magazine, and Renee Olsen, TCNJ Magazine: Casual conversations with senior administrators over lunch are much more fruitful than office meetings.

— Matt Jennings, Middlebury Magazine: “Recording an interview frees you up to notice things the digital device doesn’t. That doesn’t mean get lazy.”

— Jennings again: “Have a good plan [for an interview], but plan on deviating from your plan. The interview subject is driving the train.”

— Madeleine Baran, American Public Media and the podcast In the Dark: “Start [reporting] by assuming you’re wrong.” Continue reporting until you’ve run out of good arguments for being wrong. Only then are you probably right.

— Some more Baran: “It’s not just about knowing the facts of a place. It’s also important to know the feel of a place.”

Make Mine Print, Please!

lists_bookstores_grumpy_listKerry Temple has been at the helm of the estimable Notre Dame Magazine for quite a while now. Two weeks ago he published a column titled “Out of the Office: The Science of Print.” I commend it to your attention.

Temple deftly weaves notes on how he reads print and pixels differently, is preferences, and neuroscience that has demonstrated the different outcomes of reading text on paper versus text on a screen.

I am more likely to skim online content — not fully engaged, cruising over text looking for highlights, bullet points, the pertinent “take-aways,” while also trying to ignore pop-ups, ads and other distractions. Some call this “information foraging,” not reading. I do a lot of foraging in a day.

So here at the magazine, when I read a manuscript sent to us for potential publication, I print it out. I make sure I read the hard copy, not the screen version. That helps me really read the words, pay closer attention, fully engage the story being told, be with it as I read it.

I do this because my job as an editor asks me to care about the depth and quality and nuance and substance of the stories we tell on our pages. I also do this because, as a writer, I know the labor put into crafting prose. The writer deserves my attention to detail; I honor the transaction with my thoughtful focus, by being fully present during the encounter.

I would not mind a bit an editor who brought that sensibility to a story of mine. Regarding some of the science:

“People understand and remember what they read on paper better than what they read on screen,” says Ferris Jabr, writing in Scientific American. “Researchers think the physicality of paper explains this discrepancy.” And according to the presentation, this applies to “digital natives” as well.

But the next step — that reading actively shapes brain development — deserves equal attention. Citing Proust and the Squid: The Story & Science of the Reading Brain by Maryanne Wolf, a neuroscientist and child development expert, the booklet explains: “The ability to derive meaning from abstract letterforms is not built into our neural circuitry; every generation has to learn it anew, and when we do it rearranges the way our brains are built. Reading and writing only happen when the brain grows the interconnected neural pathways for sharing information. And here it gets really interesting: the media we use to carry our messages have a lot to do with how those neural pathways get developed.”

The medium does not just carry the message; it helps shape the brain.

Temple wraps all of this up with a sentence that gladdens me:

Any enterprise hoping to last depends upon constant adaptation to shifting landscapes. But the qualities of reading still supersede the fast-food snacks gleaned from foraging.

Indeed.

That Notre Dame cover

ndfoodcoverJohns Hopkins Magazine is published by the Johns Hopkins University Office of Communications. That office has a design director, Greg Stanley, and he cannot stop looking at the cover of the winter edition of Notre Dame Magazine. Before he realized that the image was a photograph of a sculpture by Klaus Enrique, Stanley kept turning the cover this way and that, trying to discern if the artwork was an actual food sculpture (it is) or something executed in Photoshop (nuh-uh). What had most arrested his attention, though, was the sheer excellence of the work, the extraordinary pains the artist had taken to create something so striking.

Enrique has done a series of such sculptures, inspired by the work of 16th-century Italian painter Giuseppe ArcimboldoNotre Dame editor Kerry Temple devoted much of his editor’s note to explaining his choice of Enrique’s sculpture to grace the cover:

We thought Enrique’s portrait would make a playful, engaging, creatively cool image to introduce stories about the campus food culture—something fresh and different, like the subject itself.

Of course, we, too, see the incongruity in having a whimsical image pointing to the campus culinary scene as the face of an issue whose feature articles thoughtfully and thoroughly examine poverty, inequality, injustice and the future of the human race—even though this issue’s more serious stories are not laments but compelling prescriptions for hope. We’re all aware of the discrepancies between the haves and the hungry.

We went lighter on the cover for several reasons. One is that we thought those weightier topics—immigration, international development, global health, Catholicism and encounters with cancer—difficult to illustrate with fresh appeal. We also realized—although these subjects are of profound importance and the stories well worthy of your close reading—that the topics may not entice as cover attractions. And we always want readers eager to dive into our pages.

I like how clearly Temple lays out a common editorial dilemma. Should the cover alert readers to the best or most significant story in the issue? Or should it do whatever it can to get readers to pick up the magazine and check out what’s inside? It is easy to say it should do both, but as Temple points out, creating a cover that promises a fresh perspective on immigration or cancer or global health, that entices an audience to read yet another story on those well-worn topics, would not have been easy. The Enrique sculpture, on the other hand, is unlike anything I have seen on the front of any magazine in many a year, and does reflect what’s inside (there’s a 20-page section of stories on campus food culture).

As a writer who has become an editor, I have an instinctive urge to argue for putting the best story on the cover, even if the best story is a heavy examination of a grim topic. But if you don’t get readers to start thumbing through the issue, you have no chance of enticing them to read that heavy feature. We have all been there.

By the way, inside Notre Dame you will find a hilarious bit of memoir from Brian Doyle about his campaign to win the title Napper of the Year in his kindergarten.

On my second day of kindergarten, at a school named for a species of tree, I discovered that our teacher, Miss Appleby, presented a Best Napper Award every week, and that the child who earned the most weekly napping awards was then presented with the Best Napper of the Year Award in June, on the last day of school, in assembly, before the entire school, which went from kindergarten to sixth grade, and contained some two hundred students, none of whom, I determined immediately, would outnap me.

I report with admirable modesty that I won the first week’s Best Napper Award, defeating Michael A., who slept like a rock but flung his feet and fists as he slept (he had six brothers at home). I also won Week Two, in a landslide, but a small, moist boy named Brian F. beat me in Week Three, and the battle was joined.

Big question at Notre Dame

ndcoverThe best university magazines address big questions. But they tend to address big questions that have articulated factual answers. What is the universe like if string theory turns out to be right? Why can’t the global public health apparatus eradicate malaria? How does a new set of fossil bones force a new idea about our early hominid ancestors and change our fundamental picture of how Homo sapiens evolved? 

Notre Dame Magazine has marked out its turf as addressing big questions that do not have straightforward answers. And editor Kerry Temple and his staff do not shy from big, hard-to-address questions that could be troubling to the university. The cover story in the Summer 2013 issue is one more example, posing the hard question in its title: “Is College Worth It?” Alumnus and Assumption College faculty member James Lang comes at the question as a teacher who works to make college a worthwhile experience and a parent staring down massive tuition payments. He also comes at the question as a smart and skilled writer.

Lang opens the piece with an excellent bit of verbal draughtsmanship as he introduces a student of his who seemed not to need college to help secure a good job. Andrew Hadley’s family owns a prosperous fish-processing company, and after high school Hadley had a guaranteed job that he liked. I am a connoisseur of good leads and Lang wrote one:

Andrew Hadley is a fish fixer. As the heir-apparent to the Hadley Company, an international fish-processing and import-export business, he steps in when a New England casino calls on a Thursday and says it needs 600 pounds of whitefish for the weekend. He loads the truck himself, drives it down to the casino and gently reminds the buyers to place their orders a little earlier in the week next time.

This is how you start a long piece on a topic potentially so ponderous—you start with a deft 13-paragraph sketch of a smart kid who prompted one of his teachers, in this case the author, to ask not only “Why are you here?” but “Why is anybody here, especially at these prices?”

Which is really the urgent matter, isn’t it? The list of benefits that accrue from a college education have not changed in 50 years; all that changes is how each benefit is weighted for a given generation. What makes the question urgent now is the heart-stopping cost of four years at most any college or university, and the increasing volume of critics unwilling to be brushed aside by condescending academics who often seem put-upon because someone does not care to accept their “do we really have to explain the value of this again” responses.

It is much to Lang’s, and Notre Dame‘s credit, that “Is College Worth It?” starts its attempt at an answer with the acknowledgement that it is a damned good question. Then it makes clear the answer may not be some sort of institutional sales pitch:

The worst part of the price tag of a college education today, at least according to some authors, stems from the speculation that colleges and universities are driving up prices through outdated hiring and labor practices, financial mismanagement, and arms-race spending on amenities like sushi in the dining halls and rock-climbing walls in the athletic center.

There’s a sentence guaranteed to amp a senior administrator’s blood pressure. So let’s pause here to acknowledge and praise the bosses at Notre Dame the school for allowing Notre Dame the magazine to publish pieces that contain sentences like that. Lang thoughtfully responds to that critique, mainly by citing the explanations and arguments put forth by Robert B. Archibald and David H. Feldman in their book, Why Does College Cost So Much? You may agree with them or not, but Lang does a fine job of taking the reader through their reasoning and conclusions.

At this point in my reading of the story, though, I experienced a twinge of dismay because I felt that what had begun in such a promising fashion as a provocative piece was turning into the same old answer—”Of course it’s worth it!”—only delivered in better prose. But then Lang gives space to the eduhacking movement that has been challenging the idea that the only place to obtain a college education is at a college. He finishes well with some discussion of what makes a good college student, and what makes for a kid who perhaps does not belong in college.

Too many students, by contrast, come into college without any driving questions or interests behind them. They wander from class to class, without any sense of larger purpose, checking off boxes on their degree audits, or they see the whole experience as an expensive means to find friends, earn a degree, and get a job. …These are the kinds of students who, no matter where they choose to matriculate, are probably paying too much for college.

The same issue of the magazine includes a five-page satirical comic by Michael Molinelli about the high cost of tuition that ends with Notre Dame announcing that henceforth tuition will be free but football tickets will cost $5,000 a piece. There’s also a strong, engaging profile by associate editor Tara Hunt of an alumnus chef. Makes for a pretty good issue, don’t you think?

ndcartoon

(Oh, there’s also some funky business with parts of the magazine that play video on your smart phone if you point the phone at the right spot on the page and engage a certain app. The instructions involve six steps. I don’t know how well it works because I’m a grumpy old analogue guy with a dumbphone, plus if you’re a regular reader of UMagazinology you know my lack of regard for enticing readers to leave your magazine for a digital device. But one of you dear readers can give it a spin and report the results in the comments section.)

UMag inbox

What all is stuffed into the mailbox this week? Let’s see . . . mm-hm . . . mm-hm . . . Portland . . . looks like a food issue . . . damn you Doyle!

The winter issue of Portland flaunts editor Brian Doyle’s unparalleled ability to convince world-class writers to contribute to his magazine. This time, damn him, he has pieces from Michael Pollan, Pico Iyer, and Edward Hoagland. Pollan to Iyer to Hoagland—man, there’s an infield. To be accurate, Pollan’s long contribution, “The End of Cooking,” is an excerpted reprint of something he published in The New York Times Magazine, and Hoadland’s “The Top of the Continent” is drawn from the essayist’s new volume, Alaska Travels. But still.

By the way, there’s a lot more to a meaty issue. I especially liked the photo essay by Steve Hambuchen of Pacific Northwest farmers, bakers, vintners, and brewers.

IC View from Ithaca College sports a redesign, as well as my favorite subhead of the week: “Alumni See Trash With Fresh Eyes.” Robin Roger edits the magazine. (Below, new cover is on the left. Relative dimensions are not accurate. The new design has the same trim size.)

The 2013 record for most people smiling and facing the camera on the cover is currently held by The Baylor Line (editor Todd Copeland:

California (editor Wendy Miller) produced my favorite lead sentence of the year, so far, in David Tuller’s “Putin v. Pussy Riot“: “In a cozy, two-room apartment in a leafy Moscow neighborhood, I gathered with half a dozen local gay and lesbian activists on a mid-August evening to drink tea, munch on zakuski (snacks), and discuss the regime of creepy Russian president and former KGB thug Vladimir Putin.” Love the opening spread, too:

Good words alerts:

— Binghamton University Magazine (Diana Bean edits) has a recurring feature called “The Other Side,” and in the Fall 2012 issue devotes it to a four-question Q&A with associate professor Steven Tammariello, who at age 43 still plays football for the semi-pro Cortland Bulldogs. (I know what you’re thinking . . . another story about a PhD biologist who plays semi-pro football?) My favorite line: “I used to be the only player with a PhD, but one of our defensive linemen earned his doctorate in organic chemistry from Cornell, so I have some company.”

— My second-favorite lead sentence so far in 2013 comes from Immaculata Magazine: “When Bob Kelly’s radio station asked if he knew a football expert who could be on their morning show The Breakfast Club, he immediately said, ‘I know just the nun!'”

— Extraordinary, moving essay by Mel Livatino, “Dogged by the Dark,” in the latest Notre Dame Magazine, Kerry Temple, editor.

Finally, since I began this post with my nose out of joint—damn you, Brian Doyle!—I will end with this great spread, from the Fall 2012 Medicine at Michigan. The photo illustration is by Clint Blowers; editor of the magazine is Richard F. Krupinski.