Category: Covers

That Notre Dame cover

ndfoodcoverJohns Hopkins Magazine is published by the Johns Hopkins University Office of Communications. That office has a design director, Greg Stanley, and he cannot stop looking at the cover of the winter edition of Notre Dame Magazine. Before he realized that the image was a photograph of a sculpture by Klaus Enrique, Stanley kept turning the cover this way and that, trying to discern if the artwork was an actual food sculpture (it is) or something executed in Photoshop (nuh-uh). What had most arrested his attention, though, was the sheer excellence of the work, the extraordinary pains the artist had taken to create something so striking.

Enrique has done a series of such sculptures, inspired by the work of 16th-century Italian painter Giuseppe ArcimboldoNotre Dame editor Kerry Temple devoted much of his editor’s note to explaining his choice of Enrique’s sculpture to grace the cover:

We thought Enrique’s portrait would make a playful, engaging, creatively cool image to introduce stories about the campus food culture—something fresh and different, like the subject itself.

Of course, we, too, see the incongruity in having a whimsical image pointing to the campus culinary scene as the face of an issue whose feature articles thoughtfully and thoroughly examine poverty, inequality, injustice and the future of the human race—even though this issue’s more serious stories are not laments but compelling prescriptions for hope. We’re all aware of the discrepancies between the haves and the hungry.

We went lighter on the cover for several reasons. One is that we thought those weightier topics—immigration, international development, global health, Catholicism and encounters with cancer—difficult to illustrate with fresh appeal. We also realized—although these subjects are of profound importance and the stories well worthy of your close reading—that the topics may not entice as cover attractions. And we always want readers eager to dive into our pages.

I like how clearly Temple lays out a common editorial dilemma. Should the cover alert readers to the best or most significant story in the issue? Or should it do whatever it can to get readers to pick up the magazine and check out what’s inside? It is easy to say it should do both, but as Temple points out, creating a cover that promises a fresh perspective on immigration or cancer or global health, that entices an audience to read yet another story on those well-worn topics, would not have been easy. The Enrique sculpture, on the other hand, is unlike anything I have seen on the front of any magazine in many a year, and does reflect what’s inside (there’s a 20-page section of stories on campus food culture).

As a writer who has become an editor, I have an instinctive urge to argue for putting the best story on the cover, even if the best story is a heavy examination of a grim topic. But if you don’t get readers to start thumbing through the issue, you have no chance of enticing them to read that heavy feature. We have all been there.

By the way, inside Notre Dame you will find a hilarious bit of memoir from Brian Doyle about his campaign to win the title Napper of the Year in his kindergarten.

On my second day of kindergarten, at a school named for a species of tree, I discovered that our teacher, Miss Appleby, presented a Best Napper Award every week, and that the child who earned the most weekly napping awards was then presented with the Best Napper of the Year Award in June, on the last day of school, in assembly, before the entire school, which went from kindergarten to sixth grade, and contained some two hundred students, none of whom, I determined immediately, would outnap me.

I report with admirable modesty that I won the first week’s Best Napper Award, defeating Michael A., who slept like a rock but flung his feet and fists as he slept (he had six brothers at home). I also won Week Two, in a landslide, but a small, moist boy named Brian F. beat me in Week Three, and the battle was joined.

I’m in deadline hell, so enjoy this post of mostly pictures

Weinberg, the magazine of Northwestern University’s college of arts and sciences, just completed a long-overdue redesign. The magazine formerly known as Crosscurrents had not revamped in 14 years, according to editor Rebecca Lindell. Out with the old:

Crosscurrents-2012-2013  Crosscurrents-2012

In with the new:

weinbergcovernew copy

 

I am a type nerd, so I’m particularly taken with some of what Landesberg Design (which has worked on DickinsonPittLaw, and Oberlin, as well)  is doing with typography:

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I particularly like this spread, with the type sinking below the watery horizon:

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sttcoverThe eponymous St. Thomas (Brian C. Brown, editor) stole a bit from Denison by starting the cover story on the first inside spread. That story pertains to the odd fact—maybe it’s not statistically odd, but still…—that St. Thomas currently has 32 sets of twins enrolled as undergraduates.

twins

Art director Sara Klomp cleverly carried the pairing theme throughout the magazine’s photography. (I apologize for the crooked scan below. I told you I was in deadline hell.):

stt2

 

stt3

Finally , just when I thought I might have seen my last word cloud:

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I detest word clouds. But the more I studied Georgetown Law‘s cover, the more clever it became. Take a minute and look at how the type elements are paired. The basic device is a cliche, but I still like this as a cover. Anne Cassidy edits, Brent Futrell directs the design.

Would you call this flattery?

I don’t write much about MIT Technology Review, because although it is MIT’s alumni magazine, it’s also a commercial newsstand magazine, sufficiently different to be outside the publishing niche I attend to. But then this happened, and I couldn’t pass up the chance to share it.

At the end of 2012, the magazine put a grumpy Buzz Aldrin on its cover. (For you younguns, Buzz Aldrin was the second man to walk on the moon. Sheesh, kids. Get a sense of history, willya?)

ND12Cover.indd

Then, a few weeks ago, the Spanish edition of Esquire came out with this:

esquire-espana-nov2013

They even copied the cover line, which is under the “68” on the Esquire cover.

Two questions. One, was the photographer paid again? And two: What the hell was Esquire Epañol thinking? Or drinking? Or both?

Now this is a cover boy

oswegoFor the most part, I am not fond of alumni portrait covers. Not because I have anything against alumni—it’s just that the photos, 95 percent of the time, are so bland they do none of the work required of a cover image.

But if you are Oswego out of SUNY Oswego and you have a George Wurtz III among your alums, you have to put him on the cover.

Just look at that image. I love that guy.

Wiseguy

portlandkidI’m on record teasing editors for putting adorable babies and little kids with big eyes and irresistible furry critters on their covers and in their feature wells. C’mon, what’s the challenge in drawing readers with a snuggly baby picture? I think the word “cheating” may have been used once or twice. Three times.

A couple of weeks ago I plucked from my stack of mail an envelope from Portland, Oregon. Inside was the latest issue of Portland, with a little note from editor Brian Doyle taped to the cover. For anyone who can’t read the note on this image from my scanner, it says “hahahahahaha a cute kid cover — BD.”

Smartass.