You will know by your wincing how dead-on this is

This is war-on-cliche week.

I’m not sure what was really behind the creation of this¬†(don’t bother clicking on the screen capture below, it’s not an embed) by the video stock company Dissolve, but it is wickedly on point and mocks the banality and conspicuous compassion that shows up in so much marketing, including the marketing produced by most of our schools. Watch this like I did, with an eye toward how many of these cliches we commit in our videos and magazines. It will make you laugh and make you uncomfortable at the same time.

genericvideo

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