Zag

zagGonzaga, from the Spokane school with the excellent basketball program and the funny name—what, you think Johns Hopkins is a funny name? well, do you? hey, I’m looking at you—did a couple of things out of the ordinary with its newest issue. For one, it published an essay by another umag editor. Brian Doyle, editor to the southwest of Spokane at Portland, writes frequently on matters of faith. He does that sort of thing rather well. Gonzaga, in its spring issue, published his “Weapons Against the Dark” on its back page and inside back cover. It begins with a Doylesque 186-word sentence:

I did not attend the Catholic university where I write these words, but I have worked here for 25 years, and there are days when I think I see something of the place and its people and poetry and possibilities maybe even more than students do; students are so thoroughly involved with growing up (or not), and thrashing after love and careers, and tiptoeing out from behind their masks and disguises, and cautiously (or not) trying to discover who they are, beyond where and who they are from, that I am not sure they have the time to see the college as an idea, a verb, a time machine, an imagination factory, a very profitable corporation, a cultural phenomenon, an evangelizing energy, a major employer, a farm for harvesting innovation, a vast verdant park, a tourist destination, an entertainment venue, and an extraordinary example of a company that sells something no one can see, smell, touch, or properly account for in other than generally ephemeral ways, if you steer away from such hard outcome data as jobs attained, marriages transacted, or acceptance rates to graduate schools.

The magazine also did a split run on the press, producing four different covers (below is the card editor Kate Vanskike sent along with my copy).

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The cheeky Vanskike offered a multiple-choice explanation:

  1. We kept arguing about the best color.
  2. Our president told us to.
  3. We’re just indecisive, okay?!
  4. We thought it would be fun.

Turns out the answer is #4, says Vanskike): “Initially when we planned a coffee cover, I hoped to do a scratch-n-sniff paper that smelled like coffee; that was nixed when the sample we received had a hideous chemical odor. No one likes crappy-smelling coffee OR paper, but people do love color, and we thought having four bright color options would be a conversation piece if nothing else, for those times and places where piles of the magazine are on display.”

While I’l lauding Gonzaga, I think “To be continued” is a great name for a final-page essay. I like the sense of it—this individual issue may be over, but the story continues on and on and we’ll bring you more of it next time.

Eight questions for Margot Grisar

Margot Grisar is design director for a half-dozen magazines at Tufts University. Which does not explain how she had time to respond to the UMagazinology designer questionnaire. Just one more person more productive than me.

tuftspigHow long have you been in your present job?

I’ve been at Tufts for almost 16 years, and have worked exclusively on the university’s six alumni magazines for almost 10.

What has proven to be the most significant thing you had to learn to do that job?

Being the lead designer was new to me when I came to Tufts. I had to create the vision for the magazines as well as guide other designers in the expression of that vision. I had wise design mentors and studied other magazines. For me it became about telling Tufts’ story. Creating a visual experience that gets across the tone and mood of each article, as well as creating an overall connection to the university are my principal goals.

What has proven to be your biggest frustration?

It’s been challenging working with minimal budgets, a lean staff and shifting timelines.

Is there a cover or story spread that you are particularly proud of?

beeI’m the most proud of the recent redesign of our family of magazines. (I collaborated with Kelly McMurray and her team at 2communiqué). A few examples are: The pig plate cover about sustainable cuisine is still my favorite cover of Tufts Magazine. This was the inaugural cover (Fall 1014), created by 2communiqué. This cover started a trend of creating stand-alone iconic, quirky, bright, and compelling images on Tufts Magazine covers. Another standout is the bee cover for the urban bee-keeping story. spreadThe concept came from Laura McFadden, illustration by Neil Webb. We also teased an animated version of the cover on social media. I’d also include the Tufts Magazine feature opener for a stunning profile about poet Patrick Mahoney coming back from a near fatal bicycle accident. Bay area photographer Timothy Archibald captured Patrick’s personality beautifully. The soda grenade cover on the latest issue of Tufts Nutrition magazine was a true collaboration among design, editorial and photography. The cover story, about the dangers of sugary beverages, generated many ideas.grenade Designer Betsy Hayes’ concept—a grenade made of sugar cubes—is the one we landed on. Editor-in-chief John Wolfson suggested changing it to a soda can grenade to emphasize consuming sugar in a drink. I worked closely with photographer Christopher Harting to bring our vision to life.

As a designer, what part of your magazine are you never quite satisfied with?

The back of the book gets filled with institutional news. Sometimes the section can get text heavy, interrupted only occasionally with rather staid images. It’s hard to keep it visually dynamic. I encourage the addition of lively short pieces and introduce white space and graphic elements when possible.

What other magazine, alumni or otherwise, do you admire for its design?

Nautilus is my new favorite science magazine. I am a longtime admirer of The New York Times Magazine, Texas Monthly, Uppercase, Vanity Fair, More . . . I could go on and on!

If you could hire for a story any illustrator in the world, who would it be? And photographer?

I am continually thrilled that I get to work with such bright, creative illustrators and photographers. A couple of illustrators I haven’t had the chance to work with yet are Eric Drooker and photo-illustrator Dan Saelinger.

If you were not a magazine art director, what would be your dream job?

As a lifelong book devourer, I find designing and art directing well-crafted prose to be a pretty sweet gig. But I’d love to be an illustrator, painter, or fabric designer. I studied printmaking and painting in art school and fell into design as a way to make a living.

 

Today’s university magazine nerdistry

Don’t ask me to explain why I did it, but I recently surveyed my alumni magazine library and called the roll for perfect-bound magazines that appear to employ school colors on their spines. No need to thank me.

  • Dartmouth Alumni Magazine
  • Fordham (maybe…Fordham’s colors are maroon and white, and this spine is awfully red, but the back cover is more maroonish…so maybe the printer was off on the color)
  • Georgia Tech Alumni Magazine
  • Iowa Alumni Magazine
  • Johns Hopkins Magazine (actually a compromise with the powers-that-be, who, for a time, were pushing for the university logo to appear on either the front or back cover; we counter-offered to make the spine blue)
  • The Michigan Engineer
  • Mountains & Minds (Montana State University)
  • New York University Alumni Magazine
  • NC State
  • Occidental
  • State (Oklahoma State University, school colors orange and black, and man, you’ve never seen as much orange in a magazine until you page through an issue of this one)
  • Purdue Alumnus
  • Stanford
  • Swarthmore College Bulletin

Just when you thought the emerging discipline of umagazinology could not get any nerdier.

While on the subject of perfect binding and magazine spines, the magazine of the Rhode Island School of Design does the coolest thing. The magazine’s name is RISD xyz, and look what they do with that (click the image):

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UMag inbox

Denison Magazine opens its spring issue with an eight-page art show (which I’d sample were it online yet). For the school’s annual TUTTI Original Works Festival, students of printmaking created art to accompany new music compositions. Denison reproduced some of the prints with comments from the printmaking students and the composers. All of this appears before the TOC, as has been the magazine’s custom for a while now. Nice.

Other magazines have stolen picked up on Denison‘s idea of placing the cover story in the very front of the book, starting on the inside front cover. Looking at you, Pomona College Magazine

cover   face2   face3

And while I’m amusing myself at Pomona‘s expense, look at this picture, from the same issue, of campus. Who would not want to go to school there?

campus

browncover

If you’re looking for a way to give a VP for Communications the jitters, propose a straightforward story about the lack of progress your school has made in dealing with racism. I don’t know what sort of conversation editor Norman Boucher might have had prior to starting work on Brown Alumni Magazine‘s cover story, but he must have gotten the right people to sign off. “‘We’re Supposed to Be Better Than This,’” coauthored by Boucher and Louise Sloan, examines in detail the Brown president’s new action plan to deal with problems first brought to the fore in 1968. The piece includes a timeline, sprawled across two pages, that lists all the demonstrations and protests over the years, the statements from senior administration about how they recognize the problem and are taking action, and then more protests when too little changes. I give credit to both the magazine and the university. And I love the bold cover line: “Diversity Now: After nearly 50 years of student protests and half-met promises, will the University get it right this time?”

brewThe craze for beer stories continues unabated. Newest entry: “Brewing for Success” from Lift, the magazine of Embry-Riddle Aeronautical University.

Great minds think alike, damn it

coverimageThere I am at my office mailbox, innocently sorting the new issues of university magazines that have just come in, when Notre Dame Magazine catches my eye with a black-and-white, pen-and-ink cover of some sort. Closer inspection reveals that it’s a special, peel-away cover that’s meant to be colored. (Underneath is the same cover art on the magazine’s standard glossy cover stock.) What could be the occasion, I asked myself. Why, Notre Dame has devoted its spring issue to fun. It’s a theme issue, The Fun Issue!

jhmAt which point I began cursing because the forthcoming issue of Johns Hopkins Magazine, which goes to press in 15 working days, will be a theme issue. Uh-huh. The Fun Issue. And the cover concept that the art director favors? Yep. That’s a concept composite on the right.

Damn you, Kerry Temple.

bisonAnd that’s not all. I peruse the spring edition of Bucknell Magazine, and there, between pages 32 and 33, is a perfed, tear-ou,t color-it-yourself drawing of a bison (Bucknell sports teams are the bison, don’t you know), for the magazine’s coloring contest. Entries due May 11.

What is it with you people? Now my art director needs a new cover concept, and I have to prove that Johns Hopkins is more fun than Notre Dame. Jeesh. Making my life more difficult for no damn reason…